Sunday, October 3

Church Brand

Very good interview with Steve Collins on branding and church. Interestingly, it seems to me, the brand image of church is formed by people who only experience it through the press and TV. Jonathan Ross touched on the subject on Saturday morning when Joe Brand recommended that his kids go to church. He seemed to suggest that his kids would be less safe in church than they would be in Soho – with drunks and people pooing in dark corners.


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